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SCOREBIGLos Angeles, CA

Vice President of Business Development (Consultant)                                                        January, 2014 – Present

• Brought on by CEO to advise management team on growth strategy and execute senior-level business development and corporate partnerships, focused on transformative audience development deals across major loyalty programs (airline, hotel, card services), online publishers, and media networks.
• P&L accountability for affinity partnership and SEO-driven revenue streams, supporting SVP Partnerships by modeling program unit economics, developing thought leadership on partnership and SEO customer acquisition strategy, and communicating and executing vision cross-functionally across the management team.
• Develop sales management and operations for team of 3 - including Salesforce.com implementation, sales pipeline and prioritization process, as well as complete overhaul of presentation materials, deal profitability analysis, and go-to-market pitch by partnership category.
• Build out core strategic assets including CAC / LTV models, financial projections, and A/B testing, to drive informed and optimized CPM, CPC, CPA, SEO, and rev-share acquisition deals.

THEAUDIENCELos Angeles, CA

Head of Business Development & Monetization                                                       October, 2012 – July, 2013

• Report to COO and responsible for transactional revenue P&L with $1M+ budget
• Lead transactional monetization strategy working closely with department managers and talent teams to drive revenue opportunities across ecommerce, crowdfunding, ticketing, affiliate, subscription, apps, etc.
• Lead strategy with Analytics team to determine transactional best practices including platform selection, A/B testing, media buying, and optimizing CTR and conversion rates
• Drive business development, M&A, and partnership opportunities including selection, due diligence, and contract negotiations
• Own internal intelligence and expertise with all emerging technologies, trends, and companies across the intersection of technology, entertainment, and social media

GROUP COMMERCENew York, NY

Director of Business Development                                                                                            May, 2011 – October, 2012

• Worked closely with the founders from business inception while finishing business school (Spring 2010) and joined post Series-A to lead business development, reporting to the President-Revenue
• Developed end-to-end sales and product marketing collateral, defined pricing and partner strategy, and worked intimately with outside counsel to create legal agreements and corporate documents
• Led full cycle partnership sales from identifying prospects, soliciting, evaluating, presenting, completing RFI/RFP’s, contracting, and negotiating with senior executives and decision makers across media companies, publishers, and digital agencies.
• Closed over a dozen deals representing $10M+ of gross revenue, including largest deal in company history, leading to company-wide award, additional spot 5-figure bonuses, and one-time stock option grants (top 5%)
• Responsible for researching, evaluating, and negotiating partnerships with solutions providers, aggregators, affiliate partners, and additional distribution channels for monetization.
• Served as right hand to CEO on M&A evaluation and due diligence, prepared materials and advised on budgets for board meetings and investor presentations, actively attended conferences and industry events.

NEXT JUMPNew York, NY

Director of Business Development                                                                                                   July, 2010 – May 2011

• Led the company’s B2B consumer business (internet, media, retail, affinity) with User Acquisition and P&L responsibility, reporting to the Co-Founder/SVP of Business Development.
• Managed a team of six direct reports including new business development, client services, and customer acquisition.
  • Exceeded our group’s 2010 goals by 33%, resulting in group-wide performance bonuses and team promotions
• Responsible for development, negotiation, and ongoing success of enterprise-level outside sales, including C-level and RFP-based sales.

• Closed and launched 2 partners in first 5 months, representing $1.3M in revenue over contract term.

• Named twice to biannual “MV21” senior executive council (top 10%), and was selected for an observer role in quarterly board meetings (1 of 6 MBA hires).

CARTERA COMMERCELexington, MA

Product Manager InternJuly, 2009 – August, 2009

• Developed a comprehensive social media platform analysis and engagement strategy to drive top-of-funnel traffic
• Analyzed web penetration and channel conversion rates to determine user behavior and optimize customer purchase flow
• Worked closely with Head of Product to implement and optimize new email marketing and web analytics platforms.

GOLDMAN SACHS & CO.New York, NY

Senior Analyst, Office of the CIO2005 - 2008

• Managed the CIO’s flagship advisory series, GS CIO Perspectives, providing highly differentiated advisory offerings to top-tier venture capitalists, institutional investors, and corporate clients.
• Developed presentations and extensive research on emerging investment opportunities in Information Security, Storage Strategy, Virtualization, Cloud Computing, Unified Communications, and Green IT.
• Sourced principal investment opportunities and performed due diligence on companies and technologies.

• Managed the build-out of the firm’s remote computing solution from a simple workplace flexibility resource to a highly resilient global business platform that enables employees to work seamlessly anywhere in the world.  
• Received the 2006 Nexus Award for Technology Innovation and Global Leadership (3 out of the division)

EDUCATION                                                                                                                                                                         

MIT SLOAN SCHOOL OF MANAGEMENTCambridge, MA

Masters in Business Administration2008 - 2010

• Co-President, Real Estate Club; VP, Venture Capital Private Equity Club; MIT $100K Business Plan Competition
• Teaching Assistant – Managerial Communications (Awarded Half-Tuition)

UNIVERSITY OF PENNSYLVANIAPhiladelphia, PA

B.S.E. in Computer Science and Engineering, Cum Laude2001-2005

B.A. in Economics, Cum Laude; Minor in Cognitive Science

• Dean’s List; Outstanding Senior Project on dynamic allocation algorithms using distributed sensor networks
• Selected for French language and culture program at Université de Technologie de Compiègne, Summer 2003

INTERESTS                                                                                                                                                                           

• Adventure travel (40+ countries), fitness, rock climbing, startups, search funds